Local and Sustainable 北海道スープ

ローカル&サステナブルは、地域の価値を活かして永続可能な社会に貢献するという意味合いのブランド。その第1弾は札幌グランドホテルの北海道缶スープシリーズ。北海道の素材を化学調味料などの添加物なしで調理したスープたち。野菜など農産物のレベルにもこだわっているため、生産量を安定させるのはたいへんだろうと思われるが、がんばって作っている。そんなピュアな商品なので、デザインもいたってシンプル。プレーンなイメージを大事に、「デザインしないデザイン」を心がけた。

L&S4缶俯瞰B小72

岡本農園 ドレッシング&ソース


 
岡本農園から、料理にぴったりの
トマトドレッシング&ソースが発売になりました。
ドレッシングは、生野菜やカルパッチョなどの冷たい料理に。
ナッツソースは、フライや温野菜などの暖かい料理に。
それぞれ特徴があって、おもしろいので、
さまざまな使い道を楽しめます。
 
 
AD,D Masayuki Terashima
ADV okamoto farm
 

岡本農園 パンプキンピューレ


 
北のハイグレード食品にも選ばれた、
岡本農園のスイートコーンスープに続き、
パンプキンピューレも発売になりました。
こちらも同じく、牛乳を入れるだけで、
十勝の濃厚なパンプキンスープを楽しめます。
 
 
AD,D Masayuki Terashima
ADV okamoto farm
 

 

taste hokkaido クッキー

テイスト北海道のクッキー。
がごめ昆布や青唐辛子など、
他ではなかなか見かけない味ばかり。
想像している味と、たぶん全然ちがうので、
気になる方は是非お店で!
  
札幌市中央区北4条西16丁目 幌西ビル1F
TEL011-215-9946
営業時間/10:00~19:00 日曜定休
 
 
AD,D Masayuki Terashima
ADV Kiki Corporation
  

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岡本農園 トマトジュース


 
「ブラン」と「ルージュ」という名前の
岡本農園のトマトジュース。
 
ブランは、トマトの水分のみを抽出していて透明の仕上がり。
今年の収穫後から発売予定です。
 
 
AD,D Masayuki Terashima
ADV okamoto farm
 

北海道キッチン コンフィチュール


 
北海道キッチンのコンフィチュールシリーズ。
ミルクが加わって、レギュラーの3種類が出揃いましたよ。
 
 
AD, Masayuki Terashima
D,Asuka Kayaba
ADV Hokkaido Kitchen

 

北海道キッチン 飲むゼリー


 
北海道の余市産のトマト(桃太郎×麗夏)と、
りんご(あかね)を100%使用した
素材そのものが楽しめる飲むゼリーです。
 
ラベルデザインは、萱場さん。
 
 
AD,Masayuki Terashima
D,Asuka Kayaba
ADV,Hokkaido Kitchen

北海道キッチン baked sweets

北海道キッチンのスイーツシリーズ。
いろいろな味のギモーヴや、チョコでコーティングされたクッキーなどなど。
どんどん種類が増えていってます。
お土産にもちょうどいいサイズですね。
 
お求めは、
Kamaya 札幌市中央区南2条西20丁目2-1 まで。
 
 
AD,D Masayuki Terashima
ADV Hokkaido Kitchen
 

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Local and Sustainable Hokkaido Soup

¨Local and sustainable¨ is a brand that implication make use of region value and contribution to society last for a long time.This is the first series, Hokkaido canned soup made by Sapporo Grand Hotel.These soups use materials of Hokkaido,free from any addition of chemical seasonings. Chef’s particular about quality of agricultural products, can easily imagine it’s hard to stabilize amount of production.but they try the’re best for production.So design is simple because meanings of goods is very pure.
I make a point of ¨design not to design¨to treasures image of plainness.

スープ5缶アンバー72

Sri Lanka CHILD AID Calendar

Hitoshi Yoneyama, photographer who is the same age as me, and I have often teamed up for various projects since my early days at ad agency.

Since the early 1990’s, he’s been to Sri Lanka several times and taken many photographs of local children. One day in1996 he asked me for help to make a calendar using the photos he took. He wanted to use the profits to support the local community in Sri Lanka.

When I saw his photographs, I felt comforted by smiles of children although I knew they live in extreme poverty. I expected the pictures to be something painful to see, however, what I saw were children’s cheerful faces.
When I heard their lives in Sri Lanka from Hitoshi, it reminded me of my childhood. Every day was an exciting new day even though we didn’t have enough clothes to wear or snacks to eat. It seems abundant products and information does not necessarily help a person find true happiness.

I cannot forget an episode which Hitoshi told me before. When he was giving out pencils in school, he noticed he didn’t have enough pencils for all the students. Then, students all said “if some others cannot get pencils, we all don’t need them.”

Pencils must be really precious presents for them. However, friends are obviously more important than a thing for them.
This story made me want to contribute to his project to support the town.

In order to broaden out our ideas, I consulted twelve other art directors. Each art director took a responsibility for one page design of a certain month. Therefore, every month ends up having different designs. Of course we all worked without compensation.

As a result of our five-year long project, we built two kindergartens. I feel our team members held the same goal in our minds and successfully achieved it together.

The twelve team members later became the core members of Sapporo ADC when it was newly established.

THE KIPPERS 35TH Anniversary Concert Poster

AD,D Masayuki Terashima
ADV Sapporo Grand Hotel

This is the poster for the 35th anniversary concert of an oldies band called “The Kippers.”

The Kippers only released two single records in the early days of their debut. In the middle of the record, the song titles and the band name were printed, and the base colors were red and blue.

I put those two kinds of records on B1 paper and designed the poster. I wonder if anybody noticed that there were 35 records in total since it was their 35th anniversary.

There is no special message in this poster. This is probably my first poster, which I made just out of the appeal of its shape. I think this is when I started being attracted to designs with a sense of depth.

TERASHIMA DESIGN POSTER EXHIBITION 2007 Announcement Poster


 

 

AD,D Masayuki Terashima
C Fumiko Mitsueda
ADV Terashima Design Co.

This poster was printed for the poster exhibition 2007, but has never been shown in public places.
Because the exhibition was held in the IWASE building, in which our office was located, I designed this visual by overprinting interesting places in the building and typographies.

However, the finished work didn’t have as much impact as I expected. So I gave up using the visual.

I always believe those vain processes are necessary efforts for designers in order to improve their skills. (I hope this doesn’t sound like an excuse.)

TERASHIMA DESIGN POSTER EXHIBITION 2007 DM


 

 

 

 

AD,D Masayuki Terashima
C Fumiko Mitsueda
ADV Terashima Design Co.

This is the announcement DM for Terashima Design poster exhibition 2007. The DM consists of the concept of the poster exhibition, explanation about Terashima Design, and the profiles of staff members, and it is made up of a set of 14 posters.

TERASHIMA DESIGN POSTER EXHIBITION 2007

 

 

 

 

 

 

 

We held a poster exhibition on the second floor of IWASE building in which our office is located from August 24th to 31st, 2007. Nine designers except me, Terashima, from our office and a guest designer, Kaori Kojima designed about five posters each. I asked fifteen art directors from areas such as Tokyo to review those works.

The total number of posters amounted to 70 and the top 30 works were shown at the exhibition. Of course, each poster did not bear artist’s name on it to ensure fair competition. This could have possibly created a situation where some of the artists’ works were not shown at the exhibition.

When I saw our designers working on their posters during work break, they looked very serious. I guess the pressures on them were pretty strong.

We counted points for each work based on the rankings given by the judges. The top 30 posters were exhibited in order of total points with comments from judges attached. Those comments were all very helpful for graphic designers and students who want to be designers.

Also, I hope the exhibition was a good opportunity for the general public to see the fun of graphic designs by watching posters with explanations.

Fortunately, more than 170 people attended the opening party. The number of visitors to the exhibition totaled about 620. I would like to thank to all the people who visited the exhibition.

The illustrations above are the top five works at this exhibition and shown in order of ranking.


No. 1: Hair Salon “M” by Mori (182 points)


No. 2: Mori Fruit and vegetable shop @ home by Mori (148 points)


No. 3: Leather Craft Artist “Kawaisou“ by Sato (133 points)


No. 4: Mori Fruit and vegetable shop by Fujita (105 points)


No. 5: Message poster “No Fur” by Gouko (93 points)

For reference, the names of the judges are shown below.

Kan Akita / Ryo Uehara / Masayoshi Kodaira / Katsuhiko Shibuya / Shinnosuke Matsuzaki / Satoshi Hasegawa / Kazunari Hattori / Eiki Hidaka / Naomi Hirabayashi / Masaaki Hiromura / Hiroaki Nagai / Masayoshi Nakajo / Eiji Yamada / Yoshie Watanabe

CHARITY CONCERT HOKKAIDO 2009 Poster

AD,D Masayuki Terashima
ADV Do The Right Something

When I think of “charity”, I am inclined to think that I am too busy to have time and energy for it. But when I see a reality, I realize that there are underprivileged people out there who are in much worse situation than most of us.

It is admirable that Mr. Kuroiwa, who holds this event, sends presents to kids every year with profits from the concert.

For example, she sent presents to all the 70 children who lived in a children’s orphanage in Hokkaido.

It is easy just to send money, but instead she always voluntarily visits all these foster homes. I believe that if you become a giver in your life, you will always receive return.

I designed this poster by making characters with coins.
The poster is yet incomplete, and I am hoping to get it finished in the event.
It is just like a coloring book. I’ve also left the title part just as outline.

AIR-G’ 2000 Poster

AD,D Masayuki Terashima
ADV FM Hokkaido

I have been doing design works for AIR-G’ (FM Hokkaido radio station) once in a while since 1998. I often voluntarily start proposing poster designs once I get to know a person in charge. I also proactively proposed this poster before officially being asked to do so. I remembered the person in charge was saying that he wanted a poster which explains what AIR-G’ does at the site of the event. Thus, I made this poster just based on the talk without getting it checked beforehand.

I designed a series of four B1-sized posters on each of which one character was written. AIR-G’ is a FM radio station and mainly targets at office ladies and housewives. AIR-G’ wants a friendly image, so I made a cute character beloved by these targets.

First, I drew a “tadpole” by adding face on a musical note. And then, I combined it with alphabets. The finished character might remind you of the Japanese well-known character “PINGU” but trust me, I didn’t copy the character design. When you put them side by side, they look very different.

I printed fifty copies of each B1-sized poster. Just four copies cost about 20,000 yen. It was really expensive.

When I made this poster, I was planning to submit it to JAGDA almanac competition. I could pick up the award for New Artist of the Year because of this poster.

In the JAGDA almanac, there is an award called “This One” given by the choice of each judges. Ikko Tanaka, who passed away in 2002, and Shigeo Okamoto from Nagoya chose my poster for this award. I sincerely would like to thank them for it.

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