札幌円山のkamaya オリジナルデザート。文字どおり、4つのチーズをミックスしています。使っているのは、グラナパダーノ、リコッタ、マスカルポーネ、クリームチーズ。
　
　
AD,D Masayuki Terashima
ADV Hokkaido Kitchen
　

　
　
北海道キッチンのホワイトチョコシリアル。

北海道米の「ゆめぴりか」と北海道小麦の「ハルユタカ」を使った生地をホワイトチョコとココナッツでコーティングしたお菓子です。商品が真っ白なので「ホワイトラブフレーク」という名前に。稲穂と小麦の穂をハート型にデザインしてくれたのは萱場さん。ゴールド1色だけのシンプルな印刷です。この商品は円山の「kamaya」から。
　
AD,D Asuka Kayaba
CD Masayuki Terashima
ADV Hokkaido Kitchen
　

　
　
函館のガゴメ昆布を使った手づくりのハンドソープは保湿力抜群で肌の弱い方にも好評の商品。アクアストの頭文字「a」を昆布でつくりましたが、内側の白い部分が女性の横顔になってます。
　

Hokkaido Handmade Soap
AD,D Masayuki Terashima
ADV Aquast

　
The Kippers Christmas Night 2012
AD,D Masayuki Terashima
ADV The Kippers
　

　
　
「住まいネット北海道」が
「住まいの提案、北海道」にリニューアルした第１号。

開きが逆になったこともあって
デザインするほうも新鮮な気持ち。

3月25日から全道の書店のほか、
ローソン、札幌近郊のセイコーマートで販売されてます。
　

　
　
今年の札幌ADC審査会、
寺島デザインのメインはやっぱり佐藤君。

8回目の挑戦にして、みごと新人賞をいただきました。
本人も「来年から新人賞にエントリーしなくてすむ」と
相当にほっとしたようす。

確かに今年もダメだったら
まわりの僕らも落ち着かないことになっていたはず。

とにかくこれで若いスタッフたちも
先輩を意識せずにエントリーできますよ。
まあ今回も佐藤君のすぐうしろに
萱場さん、小泉さんの得票が続いていましたけどね。

佐藤君、ホントにおめでとう。
　
　

　
　
７月７日から茶廊法邑で開催される「食とアート展」。
フライヤーのデザインできました。
この展覧会では、約60名のアーティストがひとり1点ずつ食をテーマにした作品を出品します。
今回はオーナーの法邑さんにお願いされて僕も参加することに。過去にデザインした食品のパッケージなどを大きめのパネルに再構成してみようと思います。ポスターなどをつくるよりずっと悩みそう。

◎食とアート展
2012年7月7日（土）〜15日（日）
会場／茶廊法邑
札幌市東区本町1条1丁目8-27
TEL&FAX011-785-3607
◎営業時間10:00〜18:00／火曜定休
　

オリジナルの薫製づくりに情熱を燃やす市川さんのショップは岩見沢にあります。他に店舗はありませんが、札幌市内や東京の百貨店で行われる物産展などには頻繁に出店していますので、じわじわとファンが広がっています。今年からラベルデザインを新しくするにあたり森川君に「燻」の文字を作ってもらいました。薫製のシズル感（ちょっと煙たいような雰囲気）伝わってますかね？
　

　
　

Hitoshi Yoneyama, photographer who is the same age as me, and I have often teamed up for various projects since my early days at ad agency.

Since the early 1990’s, he’s been to Sri Lanka several times and taken many photographs of local children. One day in1996 he asked me for help to make a calendar using the photos he took. He wanted to use the profits to support the local community in Sri Lanka.

When I saw his photographs, I felt comforted by smiles of children although I knew they live in extreme poverty. I expected the pictures to be something painful to see, however, what I saw were children’s cheerful faces.
When I heard their lives in Sri Lanka from Hitoshi, it reminded me of my childhood. Every day was an exciting new day even though we didn’t have enough clothes to wear or snacks to eat. It seems abundant products and information does not necessarily help a person find true happiness.

I cannot forget an episode which Hitoshi told me before. When he was giving out pencils in school, he noticed he didn’t have enough pencils for all the students. Then, students all said “if some others cannot get pencils, we all don’t need them.”

Pencils must be really precious presents for them. However, friends are obviously more important than a thing for them.
This story made me want to contribute to his project to support the town.

In order to broaden out our ideas, I consulted twelve other art directors. Each art director took a responsibility for one page design of a certain month. Therefore, every month ends up having different designs. Of course we all worked without compensation.

As a result of our five-year long project, we built two kindergartens. I feel our team members held the same goal in our minds and successfully achieved it together.

The twelve team members later became the core members of Sapporo ADC when it was newly established.

AD,D Masayuki Terashima
ADV Sapporo Grand Hotel

This is the poster for the 35th anniversary concert of an oldies band called “The Kippers.”

The Kippers only released two single records in the early days of their debut. In the middle of the record, the song titles and the band name were printed, and the base colors were red and blue.

I put those two kinds of records on B1 paper and designed the poster. I wonder if anybody noticed that there were 35 records in total since it was their 35th anniversary.

There is no special message in this poster. This is probably my first poster, which I made just out of the appeal of its shape. I think this is when I started being attracted to designs with a sense of depth.

AD,D Masayuki Terashima
C Fumiko Mitsueda
ADV Terashima Design Co.

This poster was printed for the poster exhibition 2007, but has never been shown in public places.
Because the exhibition was held in the IWASE building, in which our office was located, I designed this visual by overprinting interesting places in the building and typographies.

However, the finished work didn’t have as much impact as I expected. So I gave up using the visual.

I always believe those vain processes are necessary efforts for designers in order to improve their skills. (I hope this doesn’t sound like an excuse.)

AD,D Masayuki Terashima
C Fumiko Mitsueda
ADV Terashima Design Co.

This is the announcement DM for Terashima Design poster exhibition 2007. The DM consists of the concept of the poster exhibition, explanation about Terashima Design, and the profiles of staff members, and it is made up of a set of 14 posters.

We held a poster exhibition on the second floor of IWASE building in which our office is located from August 24th to 31st, 2007. Nine designers except me, Terashima, from our office and a guest designer, Kaori Kojima designed about five posters each. I asked fifteen art directors from areas such as Tokyo to review those works.

The total number of posters amounted to 70 and the top 30 works were shown at the exhibition. Of course, each poster did not bear artist’s name on it to ensure fair competition. This could have possibly created a situation where some of the artists’ works were not shown at the exhibition.

When I saw our designers working on their posters during work break, they looked very serious. I guess the pressures on them were pretty strong.

We counted points for each work based on the rankings given by the judges. The top 30 posters were exhibited in order of total points with comments from judges attached. Those comments were all very helpful for graphic designers and students who want to be designers.

Also, I hope the exhibition was a good opportunity for the general public to see the fun of graphic designs by watching posters with explanations.

Fortunately, more than 170 people attended the opening party. The number of visitors to the exhibition totaled about 620. I would like to thank to all the people who visited the exhibition.

The illustrations above are the top five works at this exhibition and shown in order of ranking.

No. 1: Hair Salon “M” by Mori (182 points)

No. 2: Mori Fruit and vegetable shop @ home by Mori (148 points)

No. 3: Leather Craft Artist “Kawaisou“ by Sato (133 points)

No. 4: Mori Fruit and vegetable shop by Fujita (105 points)

No. 5: Message poster “No Fur” by Gouko (93 points)

For reference, the names of the judges are shown below.

Kan Akita / Ryo Uehara / Masayoshi Kodaira / Katsuhiko Shibuya / Shinnosuke Matsuzaki / Satoshi Hasegawa / Kazunari Hattori / Eiki Hidaka / Naomi Hirabayashi / Masaaki Hiromura / Hiroaki Nagai / Masayoshi Nakajo / Eiji Yamada / Yoshie Watanabe

AD,D Masayuki Terashima
ADV Do The Right Something

When I think of “charity”, I am inclined to think that I am too busy to have time and energy for it. But when I see a reality, I realize that there are underprivileged people out there who are in much worse situation than most of us.

It is admirable that Mr. Kuroiwa, who holds this event, sends presents to kids every year with profits from the concert.

For example, she sent presents to all the 70 children who lived in a children’s orphanage in Hokkaido.

It is easy just to send money, but instead she always voluntarily visits all these foster homes. I believe that if you become a giver in your life, you will always receive return.

I designed this poster by making characters with coins.
The poster is yet incomplete, and I am hoping to get it finished in the event.
It is just like a coloring book. I’ve also left the title part just as outline.

AD,D Masayuki Terashima
ADV FM Hokkaido

I have been doing design works for AIR-G’ (FM Hokkaido radio station) once in a while since 1998. I often voluntarily start proposing poster designs once I get to know a person in charge. I also proactively proposed this poster before officially being asked to do so. I remembered the person in charge was saying that he wanted a poster which explains what AIR-G’ does at the site of the event. Thus, I made this poster just based on the talk without getting it checked beforehand.

I designed a series of four B1-sized posters on each of which one character was written. AIR-G’ is a FM radio station and mainly targets at office ladies and housewives. AIR-G’ wants a friendly image, so I made a cute character beloved by these targets.

First, I drew a “tadpole” by adding face on a musical note. And then, I combined it with alphabets. The finished character might remind you of the Japanese well-known character “PINGU” but trust me, I didn’t copy the character design. When you put them side by side, they look very different.

I printed fifty copies of each B1-sized poster. Just four copies cost about 20,000 yen. It was really expensive.

When I made this poster, I was planning to submit it to JAGDA almanac competition. I could pick up the award for New Artist of the Year because of this poster.

In the JAGDA almanac, there is an award called “This One” given by the choice of each judges. Ikko Tanaka, who passed away in 2002, and Shigeo Okamoto from Nagoya chose my poster for this award. I sincerely would like to thank them for it.

AD,D Masayuki Terashima
ADV Terashima Design

The online poster exhibition, which I organized, started on September 10th, 2009 and continued until the end of the month.
Seven designers from Terashima Design produced more than three posters each, and I selected 18 posters out of the total 28 works. I published total 20 works on the web including two new works of mine.

The total access to the webpage was 2635. It was different from regular exhibitions on venues because guests see the posters on the monitor. But this online exhibition was worth to hold because it drew in many times the number of people who would come to an exhibition in a venue.

To be honest, I held the exhibition online because of the lack of budget.
Every year, our team holds our own poster exhibition. Otherwise, everyone is too busy to make his/her own work.

I understand each member has to bear a great burden for this exhibition because they usually start making their own works at midnight after their routine work. However, with these works, they can present themselves and also apply for some art competitions.

In fact, some of the posters from the exhibition this year won prizes in several competitions.